创新是推倒重来的全然创新吗?

一个可复制、可替换的物体是否可以变成具有创新意义的独特存在?


Is innovation the whole new innovation which is reinvented?

Whether a reproducible, replaceable object can become unique existence with innovativeness?

取“上层建筑”一词臆制的抽象表达形式,同时代表青年群体正面、向上的能量,常作为FMACM代表性设计元素出现。

此次国内潮流品牌FMACM®与美国凉鞋品牌 Teva®达成合作,选取经典且备受欢迎的 Hurricane XLT 2 为设计蓝本,将FMACM®品牌标志性的中文“观察”、“people”、“箭头”等图案元素与Teva®高辨识度的三角环扣、C型绑带自然结合,并将Teva®固有的三处可调节绑带头替换成“箭头”。将这一极具视觉形式的元素定制成硅胶配件,在保持凉鞋结构不变的前提下,巧妙的在结构尾端上表达出先锋的力量感。


Teva®始终坚持不断地设计创新,鼓励人们突破琐碎日常,展现个性化的自由风格,去探索全新户外的冒险精神。本次与中国潮流品牌FMACM®的合作,也是为了给予国内潮流品牌更多表达的机会,去彰显FMACM的品牌设计风格和文化导向。


The domestic trendy brand FMACM® has reached a cooperation with American scandal brand Teva® by selecting classic and popular Hurricane XLT2 as design blueprint, and naturally combine the FMACM® iconic Chinese characters “observe”, “people”, “arrow”and other graphic elements with Teva’s highly recognized triangle rings and C type straps, and replace Teva’s three adjustable strap heads by “arrows”. This highly visualized element is customized into silicon accessories, which express the power of pioneer at the end of the structure, without changing the structure of scandals.